Why do real estate agents fail?

The real estate industry, while rewarding, has a high turnover rate. Agents who don’t succeed in Lane County often face challenges such as:

• Lack of Consistent Lead Generation: Without a steady stream of prospective clients, earning consistent commissions is difficult.
• Insufficient Financial Runway: New agents need sufficient savings to cover initial business expenses and living costs before regular income flows in.
• Inadequate Training & Mentorship: A lack of proper guidance and ongoing education can leave agents unprepared for market complexities.
• Poor Business Acumen: Real estate is a business requiring strong organizational skills, time management, and a proactive mindset.
• Unrealistic Expectations: Believing real estate is “easy money” without understanding the dedication and hard work involved often leads to disillusionment.
• Inability to Adapt: The Lane County market is constantly evolving; agents who don’t embrace new technology, marketing strategies, or changing client needs struggle. At Better Homes and Gardens Real Estate Equinox, we counteract these common pitfalls by providing extensive training, robust mentorship, cutting-edge technology, and a highly supportive culture, empowering our agents to build thriving, long-term careers serving the Lane County community.