2025 07/08/2025

What does a real estate agent do?

A real estate agent, like those at Better Homes and Gardens Real Estate Equinox, serves as your dedicated guide and advocate throughout the complex process of buying or selling property in Lane County. Our agents perform a wide array of essential tasks:

  • For Sellers: They provide expert pricing analysis, develop comprehensive marketing strategies (including professional photography and online exposure), schedule and manage showings, skillfully negotiate offers, and oversee the intricate details through to closing.
  • For Buyers: They help clarify your needs and preferences, meticulously search for suitable properties in your desired Lane County neighborhoods, arrange property viewings, offer deep market insights, assist with crafting compelling offers and negotiations, and guide you through inspections, financing, and closing procedures.
  • Market Expertise: All our agents maintain an in-depth knowledge of Lane County’s specific market conditions, property values, and local regulations.
  • Networking & Problem Solving: They connect you with trusted local lenders, inspectors, and contractors, and expertly address any challenges that arise to ensure a smooth, successful transaction. Essentially, a Better Homes and Gardens Real Estate Equinox agent provides invaluable expertise, saves you time, and protects your best interests every step of the way.